MTN Pulse TV ad

Every director/production company’s history has ONE project that stretched their limits. I have several.
This actually happens to be the craziest.
601 Realtime, the company I work with, was contracted to produce a TV ad for MTN, Nigeria’s leading telecommunications network. As usual, I was supposed to direct this ad. The shocker came when during the pre-production meeting, we were told that delivery time was supposed to be 24 hours after shoot. Almost falling off my chair, we still accepted to do it.

My biggest reservation was the fact that we were supposed to work with a celebrity. We all know the drama that comes with working with celebrities. Surprisingly, this one (Davido) was such a pleasure to work with. Very hardworking young man.

I surprised myself when the 1st cut was ready on time. Wheew!!!

Watch the ad below. Hope you like it.

Posted on April 5, 2012 in Uncategorized, Videography

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